Review generation and reputation for a electrical company
Reviews are the cheapest advantage in this trade because so few shops chase them. The median electrical listing has 7 reviews. 57.6% have fewer than ten, 16.3% have none at all, and only 7.5% are over a hundred. Forty reviews puts you ahead of nearly everyone in your zip code, and forty is a few months of asking.
The mistake is the mass email blast to 300 past customers. It converts at 1% or 2%, burns the list, and Google discounts a sudden spike anyway. The ask that works is at the door, phone in hand, while the tech is still standing in the kitchen with the panel cover back on.
Four to eight reviews a month is a healthy velocity for a two or three truck shop. After two weeks, working means your techs have a script they use without being reminded, the requests go out the same day, and every review that arrives gets a reply.