Facebook and Instagram ads for a electrical company
Nobody opens Facebook looking for an electrician, so the job is interruption, and only a few offers are interesting enough to interrupt with. Whole house generators in the weeks before storm season. Panel and service upgrades aimed at zip codes full of pre-1980 houses. EV charger installs shown in a garage that looks like the viewer's garage. Recessed and outdoor lighting, which is the most visual work you do and therefore the cheapest to advertise. Leads land between $15 and $90 depending on the offer and the market.
The mistake is boosting a post about the crew and calling it advertising, then judging the result after four days. Local audiences are small and the platform needs a week to settle.
Budget $25 to $60 a day per offer, plus $5 to $10 a day on retargeting, which is where generator and panel quotes actually close. After two weeks working looks like one offer with a stable cost per lead, a retargeting sequence running behind it, and every caller asked how they found you, because Meta will under-report the phone jobs it created.