AI search optimization for a electrical company
Homeowners now ask an assistant who to call, and the assistant answers from four places: your Google Business Profile, the text of your reviews, the plain sentences on your website, and the directories that mention you. It cannot quote a hero image, a slideshow, or a page that says quality, integrity and excellence.
The mistake is having a good-looking site with nothing quotable on it. Assistants repeat specifics. "A 200 amp service upgrade in our area runs $3,200 to $5,400 including permit and utility coordination" gets quoted. "Serving the area for 20 years with pride" does not.
Two weeks in, working looks like this: you open ChatGPT, Perplexity and Google's AI answers, ask for the best electrician in your town and the towns next to it, and your name comes back with a sentence you actually wrote. We track those answers monthly so you can see movement rather than guess at it. The mechanics are laid out in the AI search guide.