Google Ads management for a electrical company
Electricians advertise into three different markets and most accounts treat them as one. Emergency and repair terms like "breaker keeps tripping" and "no power in half the house" convert in minutes and should run whenever somebody answers. Panel and service upgrade terms convert over days and belong in business hours, when a person can talk through a load calculation. EV charger and generator terms carry the longest cycle and the biggest tickets. Clicks run $10 to $40 across the three, and a call costs $45 to $180 depending on which family produced it.
The mistake almost every shop makes is one campaign, broad match, running 24 hours, aimed at the word electrician, pointed at the homepage. It buys cheap calls for $180 outlet repairs and bleeds budget to people hunting for the power company during an outage.
Two weeks in, working looks like a negative list twenty to forty terms long, call recording switched on, and a search terms report you can read without wincing. Booked jobs, not call volume, is the number we report. The full account structure is in the Google Ads guide.