Analytics and reporting for a electrical company
The report an electrical contractor needs fits on one page and has four lines: calls by source, booked jobs by source, cost per booked job by source, and revenue by source. Everything else is decoration. If you cannot say what a booked job costs you from Google and what it costs you from Meta, you are allocating budget on feel.
The mistake is judging channels on leads. A $22 Meta lead that never answers the phone is more expensive than an $80 Google call that books. The other mistake is trusting platform dashboards on phone jobs, because attribution for calls is poor and the platforms under-report work they actually created.
Two things fix most of it: distinct tracking numbers per channel, and one question asked on every call and logged. After two weeks, working means you open a single page, see cost per booked job by channel for the period, and know which campaign to feed and which to switch off. No login, no dashboard tour, one page.